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Why Are Taylor Swift Tickets So High?

It’s no secret that Taylor Swift’s concerts are highly sought after. Tickets to her shows often sell out within minutes of going on sale, and the prices can be eye-wateringly high. So, why are Taylor Swift tickets so expensive, and is there anything you can do to get a better deal?

The Demand for Taylor Swift Tickets

One of the main reasons for the high prices of Taylor Swift tickets is simply supply and demand. Taylor Swift is one of the most popular artists in the world, with a huge fan base that spans multiple generations. As a result, there are more people wanting to see her in concert than there are tickets available.This means that ticket prices can be pushed up, especially if the organizers believe that fans are willing to pay a premium to see Taylor Swift perform live. Essentially, it’s a case of market forces at work – if lots of people want something and there’s a limited amount of it available, the price goes up.

The Cost of Producing a Taylor Swift Concert

Another factor that influences the cost of Taylor Swift tickets is the high cost of producing a concert. Taylor Swift’s performances are known for their elaborate staging, special effects, and multimedia elements. To put on a Taylor Swift concert involves a massive amount of planning, preparation, and investment.For example, the Reputation World Tour in 2018 used 52 trucks, 1100 individual lighting fixtures, and 98 speakers to create the audiovisual experience. These intricate setups require a significant amount of money to put together, and the cost is ultimately passed on to the ticket-buying public.

The Role of Ticket Scalpers

Unfortunately, another reason why Taylor Swift tickets are so expensive is the involvement of ticket scalpers. Scalpers are individuals or companies that buy up large numbers of tickets to an event, with the intention of reselling them later at a higher price.This can cause prices to skyrocket, especially for events that are already in high demand. While some governments have taken steps to try and crack down on ticket scalping, it remains a significant problem in the live event industry.

Ways to Save on Taylor Swift Tickets

So, what can you do to get a better deal on Taylor Swift tickets? Here are a few tips to help you save money:

Buy Directly from the Venue

One of the best ways to get the best deal on Taylor Swift tickets is to buy them directly from the venue where the concert is taking place. This way, you can avoid paying extra fees and markups that scalpers or third-party sellers may add on.

Join Fan Clubs

Taylor Swift has a number of fan clubs and mailing lists that you can join to get early access to tickets, special offers, and discounts. Joining these clubs can help you secure tickets before they go on general sale, giving you a better chance of getting a good deal.

Wait for Resale Opportunities

Finally, if the tickets have sold out and you really want to see Taylor Swift in concert, it’s worth keeping an eye out for resale opportunities. Many fans will sell their tickets closer to the event if they can no longer attend, and you may be able to get a good deal if you’re lucky.


In summary, the high cost of Taylor Swift tickets can be attributed to a number of factors. Demand is a significant driver, as is the high cost of producing a concert, and the involvement of ticket scalpers can make prices even higher. However, by following a few simple tips, you can still get a great deal on Taylor Swift tickets and enjoy an unforgettable live performance.