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Where to Buy Tickets for Broadway Shows

If you’re planning a trip to New York City, one of the must-do activities is seeing a Broadway show. But where do you buy tickets? In this article, we’ll go over all the different ways to buy Broadway tickets, so you can snag the best seats at the best price.

1. Box Office

The most straightforward way to buy Broadway tickets is at the box office of the theater where the show is playing. This method allows you to see the seating chart and pick your exact seat, but it also requires you to physically be in New York City to make your purchase. One important tip is to get to the box office early, especially for popular shows, as tickets can sell out quickly. Another perk of buying tickets at the box office is that you won’t have to pay any additional processing fees, which can add up if you’re purchasing multiple tickets.

2. Ticket Resellers

If you’re not able to buy tickets at the box office, you can turn to ticket resellers. These companies purchase tickets in bulk and then resell them at a higher price. Some popular ticket resellers for Broadway shows include StubHub, Vivid Seats, and TicketNetwork.While buying from a ticket reseller may seem convenient, it’s important to exercise caution. Some resellers may sell fake tickets or tickets in non-existent seats. To avoid these scams, be sure to only buy tickets from reputable resellers and check the seller’s reviews and ratings before making your purchase.

3. Lottery

Another way to buy cheap Broadway tickets is through a ticket lottery. Many shows offer lottery tickets, where you can enter for a chance to buy discounted tickets for that day’s performance. To participate in a Broadway lottery, you usually need to arrive at the theater a few hours before the show and enter your name in a drawing. If your name is chosen, you get the opportunity to purchase one or two tickets at a discounted rate. Some popular lotteries include the Hamilton Lottery, the Dear Evan Hansen Lottery, and the Wicked Lottery.

4. TKTS Booth

The TKTS Booth is a popular option for those looking to score same-day Broadway tickets at a discounted price. TKTS offers tickets for shows that day, as well as for matinee performances the next day.The booth has three locations in New York City, including Times Square, South Street Seaport, and Downtown Brooklyn. The tickets sold at the TKTS Booth are typically 20-50% off the full price and are sourced from a variety of Broadway shows.

5. Broadway Direct

Broadway Direct is the official online marketplace for Broadway tickets. This website allows you to purchase tickets for a variety of Broadway shows, with the added bonus of being able to see the available seats and prices upfront. Unlike ticket resellers, Broadway Direct guarantees that the tickets you purchase are authentic and that they will be delivered on time. Broadway Direct also offers the option to purchase VIP packages that include access to pre-show receptions, meet-and-greets with cast members, and more.


Now that you know where to buy Broadway tickets, you can plan your trip to New York City with confidence. Whether you choose to buy tickets at the box office, through a ticket reseller, take your chances with a lottery, or visit the TKTS Booth or Broadway Direct, you’re sure to have a memorable experience at a Broadway show. Just remember to buy your tickets from a reputable source and don’t wait too long to secure your seats!