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What Percentage Does Ticketmaster Charge to Sell Tickets?

If you are involved in the event and entertainment industry, you may already know that Ticketmaster is the biggest ticket selling platform in the world. However, when it comes to selling tickets on Ticketmaster, one of the biggest concerns is always how much Ticketmaster charges for its convenience fee. So, what percentage does Ticketmaster actually charge to sell tickets? Read on to find out.Before we dive into the details, let’s first cover some basics of how Ticketmaster works. When you buy a ticket through Ticketmaster, you not only pay for the ticket price but also a series of additional fees. The additional fees that Ticketmaster charges are venue, processing, shipping, delivery service or print-at-home fees, and the infamous convenience fee. The convenience fee Ticketmaster charges is a fee to cover their costs in providing you the convenience of buying tickets online, at their outlets, or via phone.According to Ticketmaster, the fee can be between 5% to 10% of the ticket price, with a minimum of $5 per ticket per transaction. However, the actual percentage varies depending on the event, the ticket price, and location. Hence, for some events, you may find a higher percentage of convenience fees charged by Ticketmaster.To explain in detail, let’s take an example. Suppose you want to buy a concert ticket worth $100. When you go to check out, the following additional fees may be applied:- Venue Fee: $5- Processing Fee: $7.50- Delivery Fee: $3.50- Convenience Fee: $10Therefore, the total you will pay for the ticket is $126, out of which $26 are fees charged by Ticketmaster. Out of these $26, $10 is the convenience fee that is charged by Ticketmaster to provide the convenience of buying tickets online. Therefore, the percentage of the convenience fee for this ticket is 10%.It’s important to note, however, that the percentage of fees charged may differ depending on the location, with some places reporting as high as 20% in total fees for some events. Additionally, the fees are subject to change at any time, and there can be other fees added, like Ticket insurance or resale fees.Ticketmaster offers an interactive tool called the “Fee Calculator,” which helps you calculate the total amount of fees charged for a ticket, depending on the ticket price, venue, and location.Another important aspect of Ticketmaster fees is that they are not negotiable. The fees charged are fixed and are non-refundable. This means that even if the event is canceled or postponed, you will only receive a refund for the ticket price and not for the fees charged.In recent years, Ticketmaster has come under scrutiny for its fees, and there have been calls for more transparency regarding the exact breakdown of the fees charged. In an attempt to address the issue, Ticketmaster now displays the full breakdown of fees on their website, so customers are aware of the charges they are incurring when they buy a ticket.In conclusion, Ticketmaster charges a convenience fee of between 5% to 10% of the ticket price, with a minimum of $5 per ticket per transaction. This percentage varies depending on the event, ticket price, and location. Therefore, customers should expect to pay the convenience fees when they buy tickets through Ticketmaster, with the actual percentage of fees charged depending on the event and location.Always be sure to check the ticket price and breakdown of fees before purchasing tickets through Ticketmaster, to avoid any surprises at checkout.