Can You Resell O2 Priority Tickets?
O2 Priority is a loyalty program for O2 customers that offers exclusive access to events, perks and tickets before they go on sale to the general public. O2 customers can access O2 Priority for free and can claim a range of benefits, including event ticket presales, NHS discounts and restaurant deals.
The question that often arises when considering O2 Priority is whether or not you can resell tickets obtained through the program. The answer is not straightforward, so in this article, we explore the ins and outs of reselling O2 Priority tickets.
The Rules of O2 Priority
Before we delve into whether or not you can resell O2 Priority tickets, it is important to understand the rules of the program. Firstly, O2 Priority is only available to O2 customers, so if you are not a customer, you cannot access the program. Secondly, the program often offers tickets for events that are in high demand, such as concerts or sporting events, so they can sell out quickly.
When it comes to reselling O2 Priority tickets, the terms and conditions state that tickets should not be sold on to third parties or used for commercial purposes. Section 14c of the O2 Priority terms and conditions states:
“Tickets and Priority Offers are for your personal use only and subject to these terms and conditions. You shall not resell Tickets or Priority Offers nor offer them for sale to third parties.”
These terms and conditions are in place to prevent ticket touts from taking advantage of the O2 Priority program and selling tickets at inflated prices. O2 can cancel any priority tickets that are found to be sold on for profit.
The Risks of Reselling O2 Priority Tickets
If you are considering reselling O2 Priority tickets, it is important to be aware of the risks involved. Firstly, as we’ve mentioned, reselling tickets obtained through O2 Priority is against the terms and conditions of the program, and O2 can cancel any tickets found to be sold on for a profit.
Secondly, reselling tickets for more than their face value is illegal under the Consumer Rights Act 2015. If a reseller is caught selling tickets above face value, they can face hefty fines or even imprisonment. While the law can be hard to police, it’s important to consider the ethical implications of profiting from reselling tickets that were obtained through O2 Priority.
Finally, reselling O2 Priority tickets can damage the reputation of the program. O2 Priority is designed to offer exclusive benefits to O2 customers, so if tickets are being sold on for profit, it can be seen as an abuse of the system.
Alternatives to Reselling O2 Priority Tickets
If you’re unable to attend an event for which you have bought O2 Priority tickets, it’s possible to pass them on to friends or family members who are also O2 customers. The O2 Priority terms and conditions state that tickets can be transferred to another O2 customer for the purposes of attending the event.
Another alternative is to return the tickets to O2 Priority for a refund. If you are unable to attend an event, you can contact O2 Priority to request a refund. While this isn’t always possible, it’s worth exploring this option before considering reselling the tickets.
Conclusion
In conclusion, while it is technically possible to resell O2 Priority tickets, it is against the terms and conditions of the program, and there are several risks involved. Reselling tickets can damage the reputation of the program, and it can also be illegal and unethical. Instead, it’s recommended to transfer the tickets to another O2 customer or to contact O2 Priority to request a refund.
Ultimately, the O2 Priority program is designed to offer exclusive benefits to O2 customers, and while it can be frustrating if you’re unable to attend an event, it’s important to respect the rules and regulations of the program.